Privacy policy
Privacy Policy
Effective May 1, 2026.
1. Introduction
This policy describes how Empovella ("we") collects, uses, and protects your personal data when you visit empovella.com ("the Site") or place an order with us. By using the Site, you accept the practices described in this policy.
2. Data Controller
Empovella
166 Geary Street, 15th Floor, Suite 87
San Francisco, CA 94108, United States
Email: support@empovella.com
3. Data Collected
- Identity data: first name, last name, email, phone, postal address (delivery and billing)
- Transaction data: orders, payments (handled by Shopify Payments — we do not store your card details)
- Browsing data: IP address, browser type, pages visited, session duration (cookies and analytics tools)
- Marketing data: consent to receive our emails (optional, one-click unsubscribe)
4. Purposes
- Process and ship your orders
- Provide customer service
- Improve your Site experience
- Measure Site audience
- Send (with your consent) marketing communications
- Comply with our legal and accounting obligations
5. Recipients
Your data is shared exclusively with:
- Shopify (Site hosting and secure payment processing)
- Carriers (USPS, UPS, FedEx, DHL, and international partners) for delivery
- Marketing and analytics tools (Klaviyo, Meta, Google Analytics) with your consent
We never sell your data.
6. Retention
- Customer data: 5 years after the last order
- Accounting data: 10 years (legal obligation)
- Marketing data: until unsubscribe, then deletion within 12 months
7. Your Rights
Under applicable law (notably the California Consumer Privacy Act / CPRA for California residents, and the GDPR for EU residents), you have the right to access, rectify, delete, restrict, and port your data, and to object to processing for marketing purposes.
To exercise these rights, contact us at support@empovella.com. We respond within 30 days maximum.
8. Cookies
The Site uses cookies to: maintain your session, remember your cart, measure audience, and personalize marketing content. You can manage your preferences from the cookie banner or your browser settings.
9. Security
We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, or disclosure. Payments are encrypted (TLS).
10. International Transfers
Your data may be transferred and processed outside your country of residence (notably in the United States and Canada via Shopify). These transfers are made in compliance with applicable legal frameworks (Standard Contractual Clauses for the EU).
11. Changes
We may update this policy at any time. The version in effect is the one published on the Site at the time of your visit.
12. Contact
For any question regarding this policy: support@empovella.com.